Author
There are generally two approaches for authoring player content: BrightSign presentations and web presentations.
BrightSign Presentations
Players can display presentations created with BrightSign's authoring tools.
Author & Author Plus
In addition to managing player content, BrightSign Author can also be used to author the presentations that players display. From simple looping videos to advanced interactive displays with multiple zones, BrightSign Author gives you the tools to realize your most creative digital signage ideas.

BrightSign Author is BrightSign's free CMS for the authoring and managing of content that players display.

The subscription-based BrightSign Author Plus adds cloud-based content management, ideal for larger (more than 10 players) and/or geographically-dispersed deployments.
Web Presentations
The Chromium engine built in to every player enables players to display standards-compliant web pages. Players can thus display web presentations created with popular web technologies (i.e., HTML, JavaScript, etc.).